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Using videos for social media has become the key to business success and a growing trend for many businesses that showcase their brands online. Many companies are leveraging the use of video content to create their online community and increase their online reach. This is evident as social media platforms like Facebook, Twitter, LinkedIn, Instagram, and TikTok promote video marketing as the best way to reach out to prospects.
Video content, when presented well, is used as the best way to grab the audience’s attention. Remember the last time you were scrolling on your Facebook timeline, for instance. What was the difference between the written content Vs the video content you came across? Which one were you more inclined to engage with?
Even though more tools have been invented to promote businesses, video content still holds the most importance.
What Are the Benefits of Using Video Content To Reach Your Audience?
Using video content has proved beneficial in many ways for businesses. Apart from grabbing the audience’s attention, here are some significant reasons why using video content is a game-changer:
- A good quality video can drive conversions. When viewers enjoy and feel engaged through video content, they are more likely to take action to either buy, subscribe, or become repeat buyers.
- Videos are a great way to show that there is a real person behind a business. Continuous internet fraud has created endless doubt for internet users. Presenting yourself and your business through video content is a great way to establish trust and solidify authenticity.
- Quality videos increase brand awareness.
- Videos have a longer ‘shelf life.’ When a good video trends, it is possible that it will be viewed for weeks and even months.
Video quality matters!
As video content has become more popular, competition has grown, and change has seen businesses go above and beyond to present high-quality videos for their followers.
Before you can think of hiring a Youtube video editor or editing yourself, it would be best to understand what it takes to create and edit a quality Youtube video.
There is more to creating quality video content than grabbing your phone or camera and clicking on the record button. On the other hand, there is also more to editing Youtube videos than the Youtube Studio software.
Paying attention to quality means understanding that factors such as voiceovers, titles, thumbnails, and descriptions play an essential role in ensuring your video turns out amazing. Elements such as background colour, lighting, and background noises might sound simple but are ineffective if not presented well.
When to Hire a Youtube Video Editor?
Many people often wonder when the right time to hire a youtube video editor is—in that case, understanding your goals, budget, editor’s role, and knowledge of how Youtube works might help you determine the right time to hire a video editor.
Do you hire a youtube video editor when you start making money on Youtube? How do you even ensure you are making money on Youtube? Do you need to hire an editor from the very beginning?
Many questions surround the idea of whether to invest in a youtube video editor or not, but people who have a clear vision and a well-developed content calendar can hire right away.
Regardless of budget and timeframe, first, it would be best to understand the role of a video editor. The reality is your video editor is not your virtual assistant and vice versa.
What are the responsibilities of a Youtube Video Editor?
A Youtube video editor is the person who makes production or post-production changes to your Youtube videos to ensure they meet Youtube’s terms and conditions. Furthermore, this person is responsible for ensuring your videos are as engaging and straightforward as possible to your audience.
Some responsibilities of a youtube video editor include:
- Setting up and planning the content schedule
- Researching potential topics, including keyword research
- Coming up with an outline plan for your videos
- Contacting potential guest writers/video producers
- Participating in the creation of the video by either hosting or doing a voiceover
- Building out processes for video production
- Giving constructive feedback to the team of video editors and graphic designers
- Quality assurance of incoming material
- Publishing and managing our YouTube channel
- Paying close attention to YouTube Analytics to improve future video performance
Things to know before you hire a Youtube video editor
1. Should you hire a professional Youtube video editor or train your own team member to do video edits for you?
It would be best to hire a professional and never train team members who already have enough on their plates. BalkanHire can help you source the best raw talent from the Balkans.
Or, you can train your team and make them edit the videos for you. This idea might look great on the surface, but don’t be deceived. What sense does it make to waste time and money, slowing down other processes in your company, and taking your client’s time for granted in the name of training your team to become professionals they are not. How horrible would it be to work in a career you don’t understand?
Well, your guess is as good as ours.
Taking from our own lessons, training your team is an absolute no go. Turning your hard-working team into unqualified second-hand video editors is a dangerous position to take. One day, you will lose all of them to your next-door competitor.
Here is what you get hiring a professional video editor:
- You save time
- You save money in the long run. It is a perfect return on investment
- Hiring a professional editor speeds up your company’s growth
- You get quality results
2.What is the cost of a professional video editor in the US and here in the Balkans?
The cost of hiring a professional Youtube video editor varies significantly between the US and the Balkans. The professionals in the US charge more, with factors such as cost of education, taxes, and quality of living playing a role in the price quote.
On the contrary, professionals in the Balkans with the same resources and hardware will edit your Youtube video for a much lower price. Still, you will get high-quality content.
According to Upwork, the average rate of a video editor in the US is $15 – $30 per hour. With experience being a significant factor, this rate can go up to $80/hour. As of September 2021, ZipRecruiter found that the average annual salary of a video editor in the United States is $47,003.
In the Balkans, in Serbia for example, the average salary of a full time video editor is $11,610 a year. To break it down into monthly earnings, this averages to $963.67 or $6/hour – Salary Explorer.
If you are looking to hire a video editor, there are some factors that affect the overall market price. Most of the time, experience ranks at the top of these factors. It would be best to analyze the workload, then seek the services of a video editor. Other factors that might trigger a price increase or decrease would include;
- The elements of the videos that are to be edited.
- Tools for editing. Video editors who use their own tools prefer charging more.
- The nature/industry of the project. Different niches cost more than others.
How to Hire a Youtube Video Editor
Before hiring a Youtube video editor, it would be best to brainstorm with your team about that role. What exactly do you need? What are the responsibilities that you plan to assign the editor? Where does the role start, and where does it end?
Brainstorming all these ideas gives you and your team a clear picture of what to expect. This will also help with budgeting, including how much you should pay a professional video editor to perform specific tasks.
Here are the steps you should take when looking to hire a Youtube video editor:
- Prepare a test. The test examples would include:
- Editing footage.
- Preparing a YouTube video.
- Prepare social media content, among others.
Through these tests, you’ll be able to see if the candidates have the right technical skills. For example, you’ll be able to see if the test under ‘preparing a YouTube video’ has the best color grading or meets the sound quality you need.
- If you already have your content created, you can have candidates critique the content for you. Integrity is vital, and the best candidates strive to commend and suggest what they think is good and aren’t shy to mention what is not right. The best part is they will do a remake and polish your content to meet the current trends – with your permission of course.
- Check for personality fit. Regardless of whether the person is an introvert or extrovert, they should work cooperatively as the video editing position calls for good cooperation and interaction. As much as working independently can be productive, communicating back and forth with team members is essential. Some crucial qualities to look for are:
- Being a good team player.
- Great communication skills.
- Attention to detail.
- Having a good work ethic.
- Independent and proactive.
- Self-driven.
- Test their fluency in English. Having an editor that speaks fluently English with no accent is especially important if the person needs to do voiceovers or host some videos. In fact, Serbia and Croatia are ranked in the top 15 countries with the best English skills.
- Check their knowledge of the industry. While interviewing candidates make sure to lead a conversation around industry trends and see how much they already know or in what direction would they like to learn more about it. Having someone that is passionate about what your company does will make working with them a joy and they can even show you new approaches to doing things.
Ready to outsource video editing? Start here
Using BalkanHire guarantees you the best talent that matches your company’s needs. Even though our candidates are already qualified, we hand them tasks such as editing footage, preparing a youtube video, or preparing a few pieces of video content for social media. We also have an in-house psychologist that can run customized personality tests to ensure the candidate fits with your team.
We do this to ensure that we give you only the best talent, and most importantly, give you peace of mind.
It is with no doubt that BalkanHire can help hire the perfect match for you. Take advantage of our remarkable services. Click here to contact us today and learn more about how we can make your business a success with the right talent.
