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What Is SEO Outsourcing, And Why Should You Consider It?
Everything begins with a search. With the changing trends in internet technology, many businesses have discovered that staying relevant on the internet is a must-do to stay relevant in business. This has, in turn, dropped the weight on marketing teams who now have so much to do but very little time to complete tasks – this is specifically true for search engine optimization (SEO).
The complexity of SEO aligns with changing algorithms, fierce competition, and a general misunderstanding of the field. Getting desired SEO results can take a while. However, those results can be beneficial over time.
SEO outsourcing is the act of handing search engine optimization responsibilities to an outside provider rather than making it an internal task. It is referred to as offshore SEO outsourcing if you outsource the services outside your country or primary sector.
SEO services are split into two types of SEO outsourcing:
- Off-page SEO services
- On-page SEO services
Off-page SEO services include link building, social bookmarking, content publishing, local business listings, and PPC ads. On the other hand, on-page SEO services include HTML job optimization, keyword testing, and strategic analysis.
The Impacts of Outsourcing SEO: Positive or Negative?
Outsourcing SEO services can have a significant impact on your business and the productivity levels of your marketing team. It can either have a negative or positive effect. Achieving good SEO results is not an overnight task. It is risky, hard to navigate, and takes time. The good news is, with patience and good practices, SEO is rewarding.
Many companies are serious about their digital marketing. In that case, here are some reasons why outsourcing SEO efforts is beneficial:
- It Helps Recover Valuable Time
Handling SEO services while managing your business at the same time can be tedious and time-consuming. Investing in highly experienced, seasoned professionals will save your company valuable time that can be spent on other aspects of the business. On the contrary, using individuals who don’t understand SEO well will slack your business growth.
- It Is Economical
SEO is complex. Training your team on SEO aspects is costly and takes a lot of time. Moreover, some individuals may not enjoy doing tasks they aren’t comfortable doing. Outsourcing SEO tasks will save you this trouble. Plus, it will help you leverage every SEO tool to grow your business.
- It Is a Strong Marketing Strategy
There is more to SEO than writing content and hoping it yields organic traffic and leads. Even though good content is a component of SEO, it would be best to have an SEO specialist. A high-quality specialist will help you nurture a competitive strategy in areas such as:
- Keyword strategy and placement.
- Content strategy across most marketing channels using guides, tutorials, topics, clusters, and webinars.
- Thematic content creation calendar.
- Content marketing – getting leads and business from your content creation.
- Link building – getting backlinks from valuable domains.
- Ensures Good SEO Practices
Outsourcing for SEO tasks will help you embrace the best SEO practices, which will, in turn, facilitate the growth of your business. Good practices also help you maintain a good domain authority score. Using inexperienced team members can promote bad tactics such as getting backlinks from spammy websites.
- Helps You Skip the Time Needed For Training and Education
Handling SEO tasks by yourself requires a lot of training and education. However, using a professional helps you skip the hassle of education and training and offers you more time to focus on other aspects of your business. While having SEO knowledge sounds like a great idea, outsourcing allows you to delegate the duties to someone who has a deeper understanding of SEO.
- Allows You To Keep Up With New Trends and Tools
The complexity of SEO allows you to use different tools to get specific results. This requires an understanding of the changing trends. For example, Google adjusts its search algorithm close to 500 times every year. In most cases, the changes are minor. Still, these changes are significant enough to keep track of.
SEO specialists track such changes closely, which helps them to have updated tools as well. Outsourcing your company keeps you at par with the best tools and technology for keeping your business relevant to your customers.
The Most Important SEO tasks to outsource
SEO is a broad service. Different sections in SEO must be handled differently to yield the best results. As an entrepreneur, you should focus on outsourcing the following tasks:
Content Creation
Content creation revolves around tasks like writing blogs, creating & distributing videos and product descriptions. Excellent SEO content is essential in attracting visitors to your website. When the content is written and optimized well, it will prompt your readers to buy or subscribe to your services. The more time visitors spend on your website reading content, the better.
Link building
Link building involves guest posting, niche placements, foundation link building, and press releases. It is the process of creating hyperlinks from one source (website) to another for helpful reference. For example, you could use a hyperlink from BalknHire to access more resources from other websites. Outsourcing this task allows you to boost your business’s online presence, which will, in turn, yield better returns.
SEO Strategy and Auditing
SEO strategy involves having a detailed structure to improve your website’s search engine ranking. This helps to attract and capture more organic traffic. Outsourcing for this task is significant, as the SEO specialist will have a plan drawn from several foundational SEO pillars such as content strategy, on-page SEO, and user experience.
SEO auditing, on the other hand, involves analyzing how your website relates to best SEO practices. Auditing is usually the first step of creating and implementing a proper plan that will yield measurable results. The primary purpose of an audit is to capture as many issues as possible affecting your search performance.
On-page SEO
On-page SEO is also referred to as on-site SEO, and it is the routine of optimizing your web pages to rank higher, earn more traffic, and, most importantly, keep your business relevant. It involves both the content of your website and the HTML source code of a web page. It is vital to find a specialist who understands these aspects well.
Local SEO
Local SEO is a strategy that enhances your business’s visibility in local search results on Google. If your company has a physical location, using this strategy can benefit your business significantly. To have a clear understanding of how local SEO works, you must find someone who understands how Google works in the first place.
Keyword Research
Doing thorough research is also a part of SEO tasks. Keyword research is how you research the common terms that people type on search engines like Google. After finding these terms, you need to insert them strategically in your content to rank high on the search engine results page (SERP) like the first page of google.
The above six tasks are crucial for your business’s relevance on the internet. Understanding how each aspect works will help you and your team reap all the benefits of SEO. Once you know which tasks need to be done first, it is time to hire the right person to help you with SEO tasks.
BalkanHire is your best bet to find the best fit for SEO tasks. The talent we find will meet the criteria for your business and be your next game-changer. Furthermore, we ensure we train and test their expertise repeatedly before we hire them. This gives you the peace of mind that the profession we find has the right mindset and skills to help your business prosper.
Things To Avoid When Outsourcing SEO
After understanding outsourcing SEO, it is undoubtedly clear that the advantages of hiring an SEO specialist surpass the disadvantages. To have the best experience, here are some points to avoid when outsourcing SEO:
- Promises To Rank Instantly
Many businesses are desperate to be relevant. This desperation has allowed many people to claim to be SEO specialists and to mislead many businesses. It is important to note that SEO is not an overnight task, and ads such as “Get ranked instantly” should be a big red flag. On average, it takes three months to half a year to start yielding positive results from your SEO.
- Promises Like Guaranteed Rankings
As SEO takes time before seeing positive results, it is unrealistic for your SEO provider to guarantee your ranking. Such rankings are offered mainly by black-hat SEO providers who use illegitimate methods – do not fall for their scam. Legitimate SEO providers do not use guarantees to sell their services.
- Black Hat SEO Techniques
Black Hat SEO is the illegitimate side. These techniques go against search engines’ terms of service in the process of helping your website improve its relevance. While these techniques seem helpful at the moment, you don’t want your website’s authority to be affected. These techniques can result in penalties and put you out of business.
What Deliverables to Expect
When you find an SEO expert to work with, it would be best to evaluate whether they are adequate for your business.
You must pay attention to certain aspects to determine the effectiveness of SEO for your company.
For example:
Specific keyword rankings
Your site should rank for specific keywords decided upon by you and your SEO specialist. It is unrealistic for your website to rank for all keywords. Still, it should rank for a few.
Growth in organic traffic
You should start to notice more traffic on your site. You can use Google Analytics to measure and track your organic traffic.
Increased revenue
Effective SEO should help you increase sales, especially for businesses like e-commerce.
Conclusion
A key point to remember is that there are several factors you must consider when outsourcing an SEO specialist. There are advantages, drawbacks, and decisions that work hand in hand to leverage the power of SEO. Ensure that all the factors align in advance regardless of your decision. Whether it’s an SEO project manager, editor, or more of a technical SEO position, finding the right specialist is an excellent long-term investment that saves you a lot of trouble.
